Cushion careers are reshaping the way leaders think about work, as well as the best way to measure output. The concept of having a side hustle or small business in addition to your main job is gaining popularity, especially among younger generations, and for good reason. The idea is simple: cushion the blow if you lose your primary job by having something else to fall back on. In today’s unpredictable economy, that’s not just smart; it’s essential.
Before it became a buzzword, we used to call having a cushion career being entrepreneurial. You had a side hustle, moonlighted, or pursued something you were passionate about that didn’t necessarily pay the bills. I have a neighbor who’s a successful lawyer, and does interior decorating. She says it gives her a creative outlet. I doubt her law firm worries about her quitting to do it full-time, and honestly, exploring that creative side probably makes her an even better lawyer.
Back in my day, as a Gen Xer, loyalty to your employer was everything. The expectation was that you’d focus on your 9-to-5 and show unwavering dedication to your company. Sticking with the same company for years was also a positive attribute on your resume. Side gigs? They were often seen as distractions or even a sign of disloyalty. But times have changed, and so should our perspective.
Today, employees are building their own personal brands and identities outside of their main jobs. Have you noticed how LinkedIn profiles rarely feature company names in titles anymore? That’s because companies don’t own people—people own themselves. The shift can make some employers nervous, thinking their employees are always on the hunt for the next opportunity (they are, and they should be). But here’s the thing: employees don’t leave companies; they leave leadership. If your company has good leadership, you won’t need to worry about them leaving; you’ll be the reason they stay.
Cushion careers are not just about extra income; they are about flexibility and the chance to pursue passions outside of the 9-to-5 grind. This is especially true for parents balancing work and family life. Cushion careers can be a game-changer, offering a way to earn extra money while still being present for their kids. The best part? This work can be done on their terms—during nap time, after the school run or even late at night when the house is finally quiet.
So, why should we as employers care? Because supporting cushion careers is about more than just flexibility—it’s about building trust and showing that we respect our employees’ lives outside of work. When we embrace these endeavors, we’re fostering a work environment that’s inclusive, understanding and forward-thinking. Plus, employees who feel supported in their side gigs are often happier, more engaged and more loyal to their primary roles.
